CareerCentra is launching. We need someone who can turn that launch into momentum — and momentum into a habit.
The Opportunity
iCentra is building a dual-brand learning architecture: iCentra Learning for enterprise clients, and CareerCentra, a consumer platform for individuals investing in their own careers. CareerCentra is now launching, and it needs a first growth owner: someone who will build the funnel, the metrics, and the early growth playbook from the ground up, not inherit one. If you want to look back on a platform’s first year and point to the numbers you built it on, this is that seat.
What You’ll Own
- The entire CareerCentra funnel; signup through paid conversion through retention.
- The channel partnership with Marketing & Communications for paid, organic, and content-driven acquisition.
- The experimentation engine, what gets tested, what gets scaled, what gets killed.
- The numbers leadership sees every month on how CareerCentra is growing.
What You Bring
- A track record of owning consumer growth end-to-end, ideally in ed-tech, subscription, or app-based platforms.
- Fluency in CAC, LTV, retention, and conversion — as working tools, not slide-deck vocabulary.
- A builder’s comfort with launching something new rather than optimizing something established.
Job Description
| Reports to | Director, Learning & Talent (functional), partners closely with the Head, Marketing & Communications on channel execution |
| Level | Manager / Senior Manager |
| Domain | Learning & Talent — CareerCentra (B2C) |
| Employment type | Full-time |
| Location | Hybrid — physical location: Abuja, Nigeria. |
| Direct reports | None initially; may grow with a Growth/Performance Marketing Associate post-launch |
Role Purpose
Own the CareerCentra growth engine end-to-end, from first signup to paid conversion to retention through launch and into its first year. This is a founding role: the funnel, the metrics.
Key Responsibilities
- Own the consumer funnel: signup, activation, conversion to paid, and retention/churn.
- Translate CareerCentra’s curriculum and platform features into the conversion path — onboarding flow, packaging, and pricing experiments.
- Partner with Marketing & Communications on paid acquisition, SEO, content, and social campaigns dedicated to CareerCentra.
- Set up CareerCentra’s growth analytics and reporting; report funnel and retention metrics into the leadership cadence.
- Run structured growth experiments; A/B tests, onboarding iterations, funnel optimization.
- Manage early paid-channel budget and any launch-phase agency or contractor relationships.
Requirements
Must-Have
- 5+ years in consumer or product-led growth; ed-tech, subscription, or app-based consumer platforms strongly preferred.
- Demonstrated ownership of a funnel end-to-end, not just execution of a single channel.
- Hands-on experience running paid acquisition campaigns and working across performance-marketing channels.
- Comfortable with growth and analytics tooling (e.g., GA4, Mixpanel/Amplitude, or equivalent) and basic experiment design.
- Strong quantitative instincts; fluent in CAC, LTV, cohort retention, and conversion-rate thinking.
Nice-to-Have
- Experience in ed-tech or career-development platforms specifically.
- Experience launching a new consumer product or platform from zero.
- Familiarity with the African and/or diaspora learning and career market.
Core Competencies
- Bias to action — comfortable building the playbook, not just running one that already exists.
- Genuinely at ease with early-stage ambiguity and a launch timeline.
- Strong cross-functional collaborator, equally credible with a curriculum/delivery team and a performance-marketing team.
- Data-driven experimenter who treats metrics as a working tool, not a report to file away.
Why iCentra
iCentra is a global transformation and technology firm operating across Nigeria, the US, and the UK, with a track record of building capability across enterprise and, now, individual careers. CareerCentra is one of the newest parts of that story — and one of the most visible. This is a chance to build a growth function from its first day, inside an organization with real scale and reach behind it.
