iCentra is entering its next chapter — a new consumer platform launching, four business domains scaling, one brand voice to hold it all together. We’re looking for the person to own that voice.
The Opportunity
iCentra is growing on two fronts at once: four enterprise Solution Domains scaling their commercial engagements, and CareerCentra, a new consumer platform, launching. This role sits at the center of both, leading a small, high-trust team and reporting directly into the business’s commercial leadership.
What You’ll Own
- iCentra’s brand and demand-generation strategy across every Solution Domain.
- Marketing performance reporting that leadership actually uses to make decisions.
- The external agency and creative partner relationships that extend the team’s reach.
- Channel execution for CareerCentra’s launch, working hand-in-hand with its Growth Lead.
What You Bring
- A demand-generation and brand track record across more than one business line or stakeholder group.
- Comfort owning both the strategy and the execution — this team is lean by design.
- A storyteller’s instinct for brand, backed by a marketer’s instinct for what converts.
Job Description
| Reports to | Vice President, Business |
| Level | Manager / Senior Manager |
| Department | Core Business — Marketing & Communications Unit |
| Employment type | Full-time |
| Location | Hybrid — physical location: Abuja Nigeria |
| Direct reports | Content & Digital Marketing Specialist; Graphic & Motion Designer |
Role Purpose
Provide strategic and hands-on leadership for iCentra’s marketing and communications function — brand positioning, demand generation, and integrated campaigns that translate business priorities into visibility, qualified leads, and commercial opportunity across all four Solution Domains and, now, CareerCentra’s consumer launch.
Key Responsibilities
- Develop and execute iCentra’s enterprise marketing and communications strategy.
- Drive demand-generation initiatives supporting all four Solution Domains.
- Lead brand positioning and corporate visibility across every channel iCentra shows up in.
- Develop integrated marketing campaigns aligned with revenue priorities, in partnership with each Domain Lead.
- Oversee content strategy and digital marketing.
- Support product launches, events, webinars, and commercial campaigns — including CareerCentra’s launch, in direct partnership with the Growth Lead, CareerCentra on channel execution.
- Monitor marketing performance, lead generation, and campaign effectiveness; report results into the leadership cadence.
- Manage the marketing budget, external agencies, and creative partners.
Requirement
Must-Have
- 6+ years in marketing and communications, including demand generation and brand management across multiple stakeholders or business lines.
- Experience managing external agencies and creative partners.
- Comfortable owning marketing performance reporting; leads, campaign ROI, channel effectiveness.
- A track record of marketing tied to commercial outcomes, not brand awareness alone.
- Able to both set strategy and execute hands-on.
Nice-to-Have
- Experience in professional services, consulting, ed-tech, or a multi-brand organization.
- Experience supporting a new product or brand launch.
- Experience marketing across multiple geographies, particularly Africa alongside the US or UK.
- Some exposure to consumer (B2C) marketing, useful given CareerCentra’s launch.
Core Competencies
- Strategic and hands-on in equal measure — comfortable planning a campaign and also building it.
- Strong stakeholder management across Domain Leads, the CEO Office, IT & Innovation, and HR & Administration.
- A brand storyteller who can hold one consistent voice across very different audiences.
- Comfortable being the senior marketing voice in the room from day one.
Why iCentra
iCentra is a global transformation and technology firm with a track record of enterprise capability-building across Africa, the US, and the UK — now extending that reach into individual careers through CareerCentra. This is a senior, visible seat at a company entering a genuinely pivotal growth moment, with direct access to the business’s commercial leadership.
