Overview:
As the Digital Marketing Officer, you’ll be at the forefront of our digital propagation, using your digital media prowess to create and execute campaigns that gain excellent traction and deliver on projected outcomes. If you’re ready to unleash your digital wizardry and make measurable impact, this role is tailor-made for you.
The Digital Marketing Officer will be responsible for developing and executing digital marketing strategies to drive brand awareness, lead generation, and customer engagement for our B2B and B2C solutions. This role requires a deep understanding of digital marketing channels, analytics, and optimization techniques. The Officer will leverage various platforms and tools to execute campaigns, track performance, and generate data-driven insights for decision making at both team and executive levels.
You will work under the direct supervision of the Marketing Communications Manager whilst collaborating with the Content Development Specialist and the rest of the Marcomms team.
Responsibilities
- Develop and implement digital marketing strategies across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
- Conduct keyword research, monitor industry trends, and identify opportunities to optimize campaigns and improve online visibility.
- Create and manage engaging content for social media platforms, ensuring brand consistency and audience engagement.
- Utilize marketing automation tools to execute email marketing campaigns and lead nurturing strategies.
- Monitor website analytics, track key performance indicators (KPIs), and generate reports to evaluate campaign effectiveness and make data-driven recommendations.
- Stay updated with digital marketing trends, emerging technologies, and industry best practices.
- Collaborate with the Content Development Specialist and Graphic Designer to create visually appealing ads, landing pages, and email templates.
Requirements
- Bachelor’s degree in marketing, business administration, or a related field. Digital marketing certification or any relevant certification is an added
- Proficiency in digital marketing platforms and tools, such as Google Ads, Google Analytics, social media management tools, marketing automation platforms, and other web-based content management systems
- Proven experience in digital marketing, including SEM, SEO, social media, email marketing, and display advertising.
- Excellent written and verbal communication skills
- Ability to deliver on targeted deadlines, whilst maintaining regularly occurring projects and shifting tasks.
Key Performance Indicators (KPIs):
- Content engagement: Overall engagement across our social media and email marketing platforms
- Brand awareness: Number of impressions, mentions and other engagements across our digital platforms
- Leads generated: Number of leads generated for our B2B and B2C products – projections versus actual
- Website traffic: Percentage increase in traffic to our website on a progressive, measured basis, as well as their sources
- Conversion rate: Measure of traffic that take action on our website, act on CTAs
- Platforms growth: Percentage growth in number of followers and subscribers across our digital communication channels
