Overview:
As a Senior Key Account Manager, you’ll be responsible for nurturing and expanding relationships with the company’s most important clients. You will serve as the primary point of contact and trusted advisor, ensuring client satisfaction, retention, and growth.
Responsibilities:
- Client Relationship Management: Build and maintain strong, long-term client relationships, understanding their needs, objectives, and challenges. Act as a strategic partner, anticipating client needs and proposing solutions that align with their goals.
- Account Growth: Identify opportunities for account growth, cross-selling, and upselling additional products or services. Collaborate with internal teams to develop tailored solutions that address client needs and maximize value.
- Strategic Planning: Develop strategic account plans, outlining objectives, action plans, and timelines for account growth and retention. Drive initiatives to meet and exceed revenue targets.
- Communication and Coordination: Serve as a liaison between clients and internal teams, ensuring clear communication, alignment of objectives, and effective delivery of services. Coordinate efforts to address client concerns and deliver timely solutions.
- Reporting and Analysis: Track account performance, analyze sales metrics, and generate reports for senior management. Provide insights and recommendations based on data analysis to optimize account strategies.
Requirements:
- Bachelor’s or Master’s degree in Business Administration, Sales, Marketing, or related field.
- Proven track record (7+ years with at least 3 years in a managerial or supervisory role.) in key account management, preferably in a B2B environment.
- Demonstrated success in managing large-scale client accounts and driving revenue growth.
- Strong negotiation, presentation, and communication skills. Ability to influence and build rapport at executive levels.
- Strategic thinking, problem-solving abilities, and a results-driven mindset.
- Proficiency in CRM software and Microsoft Office suite.
Key Performance Indicators (KPIs):
- Revenue Growth: Increase in revenue from key accounts over specific periods.
- Client Retention: Maintain a high client retention rate and minimize churn within key accounts.
- Cross-Selling/Upselling: Number of successful cross-sells or upsells within existing key accounts.
- Client Satisfaction: Scores based on client feedback or satisfaction surveys.
- Strategic Account Plan Execution: Successful implementation and progress according to strategic account plans.
- Forecast Accuracy: Accuracy in predicting revenue and sales projections for key accounts.
