Senior Analyst, Corporate Communications

Are you a Communications professional who excels at conveying messages clearly and effectively, bridging gaps and fostering understanding? Do you have passion for innovative technology solutions? Are you a natural-born storyteller who knows exactly how to promote a brand? Are you a real people person who likes to collaborate with different departments as well as external stakeholders? Are you relentlessly meticulous in ensuring that every piece you create follows brand guidelines to a tee? If yes, we have the perfect position for you here at iCentra. We are looking for an experienced and enthusiastic Communications Specialist who wants to help further build our brand with strategic and engaging communication.

Background

iCentra Consulting Ltd. is a proudly global brand, as we currently have presence in the US and the UK, providing top value to clients across sectors. As a brand providing unparalleled expertise in the technology, project management, business consulting, and learning & development spaces across Nigeria and beyond, we are looking for a Corporate Communication Specialist who has the drive, determination, and communication skills to take our company branding to the next level.

If you are a dynamic and experienced Corporate Communications Specialist, we want you in our team. We want someone who will play a key role in shaping and maintaining the company’s image, managing internal and external communications, and ensuring our message is consistent, engaging, and aligned with our brand.

Job Description

Title: Corporate Communications Specialist

Location: Abuja, Nigeria

Job Summary: The Corporate Communications Specialist is responsible for developing, managing and executing the company’s internal and external communications strategies. This role involves creating and disseminating high-quality content, maintaining the corporate image, and ensuring effective communication with stakeholders, including employees, customers, investors, and the media. Additionally, the Corporate Communications Specialist will plan and manage corporate programs and events to engage stakeholders and promote the company’s brand.

Key Responsibilities:

1. Communication Strategy:
   • Develop and implement comprehensive communication strategies that align with the company’s goals and objectives.
   • Plan and manage communication campaigns, including crisis communication.
2. Content Creation:
   • Create compelling and relevant content for various communication channels, including press releases, newsletters, social media, website, and internal communications.
   • Ensure all content is consistent with the company’s brand voice and messaging.
3. Media Relations:
   • Build and maintain strong relationships with key media contacts.
   • Manage media inquiries and coordinate interviews with company spokespeople.
   • Monitor media coverage and prepare media reports.
4. Internal Communications:
   • Develop and implement internal communication plans to keep employees informed and engaged.
   • Organize internal events, such as town halls and employee recognition programs.
   • Manage internal communication channels, such as intranet and internal newsletters.
5. Crisis Communication:
   • Prepare and execute crisis communication plans.
   • Act as a key point of contact during crises, providing clear and timely information to stakeholders.
6. Stakeholder Engagement:
   • Ensure effective communication with all stakeholders, including employees, customers, investors, and the community.
   • Develop and manage stakeholder communication plans.
7. Brand Management:
   • Maintain and enhance the company’s brand image and reputation.
   • Ensure brand consistency across all communication materials and channels.
8. Programs and Events:
   • Plan, coordinate, and execute corporate programs and events to engage stakeholders and promote the company’s brand.
   • Work with internal and external partners to ensure the successful delivery of events.
   • Manage event logistics, including venue selection, catering, invitations, and follow-up.
9. Measurement and Reporting:
   • Monitor and evaluate the effectiveness of communication strategies and campaigns.
   • Prepare regular reports on communication activities and outcomes.

Requirements:

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 3-5 years of experience in corporate communications or a related field.
• Excellent written and verbal communication skills.
• Strong media relations skills and experience.
• Ability to create engaging content for various platforms.
• Proficiency in using communication tools and platforms.
• Strong organizational and project management skills.
• Experience in planning and executing corporate events.
• Ability to work under pressure and manage multiple projects simultaneously.
• High level of attention to detail and accuracy.

Skills and Qualifications:

• Strong storytelling and content creation skills.
• Knowledge of digital communication channels and social media.
• Understanding of brand management principles.
• Excellent interpersonal and relationship-building skills.
• Strategic thinking and problem-solving abilities.
• Ability to handle sensitive information with discretion.
• Proficiency in Microsoft Office Suite and communication software.
• Event planning and coordination skills.

Key Performance Indicators (KPIs)

1. Content Engagement:
   • Measure the engagement levels (likes, shares, comments) of content across various platforms.
   • Target: Achieve a minimum engagement rate of 10% per post.
2. Media Coverage:
   • Track the volume and quality of media coverage.
   • Target: Secure at least 5 positive media mentions per month.
3. Internal Communication Effectiveness:
   • Conduct surveys to gauge employee satisfaction with internal communications.
   • Target: Achieve an 80% satisfaction rate in internal communication surveys.
4. Crisis Management Response Time:
   • Measure the time taken to respond to crises and disseminate information.
   • Target: Issue a crisis response within 1 hour of incident notification.
5. Stakeholder Engagement:
   • Monitor feedback from stakeholders regarding communication effectiveness.
   • Target: Receive positive feedback from at least 90% of surveyed stakeholders.
6. Brand Consistency:
   • Ensure all communications adhere to brand guidelines.
   • Target: 100% compliance with brand guidelines in all communication materials.
7. Project Timeliness:
   • Track the completion time of communication projects and campaigns.
   • Target: Complete 95% of projects within the designated timeline.
8. Website and Social Media Traffic:
   • Monitor website visits and social media follower growth.
   • Target: Increase website traffic by 20% and social media followers by 15% annually.
9. Event Success:
   • Measure the success of corporate events in terms of attendance, participant satisfaction, and overall impact.
   • Target: Achieve an 85% satisfaction rate from event participants.
10. Program Participation:
    • Track participation and engagement levels in corporate programs.

Target: Achieve a 75% participation rate in planned programs.