Marketing & Communications Officer (Intern)

Marketing & Communications
Intern
Abuja

Overview:

As Marketing and Communications Officer/Analyst, you will be responsible for executing the marketing strategy to drive brand awareness, supporting customer acquisition, and revenue growth.

Responsibilities:

  • Strategy Development: Develop comprehensive marketing strategies aligned with business goals, targeting specific market segments and channels (online/offline).
  • Content Development: Collaborate with content creators to develop engaging marketing content for different channels, including website content, social media, blog posts, and marketing collateral.
  • Events and Webinars: Collaborate with core business unit to organize events, webinars, and conferences where sales & marketing teams participate in or host these events to connect with potential clients and build relationships.
  • Campaign Management: Plan and execute marketing campaigns across various platforms, including digital, print, events, and other relevant mediums.
  • Brand Management: Ensure brand consistency across all marketing efforts and maintain a strong brand presence in the market.
  • Digital Marketing: Implement digital marketing initiatives, including SEO/SEM, email marketing, social media marketing, and online advertising campaigns.
  • Analytics and Reporting: Track, analyze, and report on marketing performance metrics and KPIs. Use data-driven insights to optimize marketing strategies and campaigns.

Requirements:

  • Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
  • In-depth understanding of marketing strategies, campaign management, and digital marketing tools and techniques.
  • Excellent communication, presentation, and analytical skills.
  • Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.
  • Creativity, strategic thinking, and a results-oriented mindset.

Performance & Measure:

  • ROI and Revenue Generation: Effectiveness of marketing campaigns in generating leads, conversions, and revenue.
  • Brand Awareness: Brand visibility, market share, and brand perception in the market.
  • Lead Generation: Number of leads acquired through various marketing channels and campaigns.
  • Customer Acquisition Cost (CAC): Cost incurred to acquire a new customer through marketing efforts.
  • Conversion Rates: Monitor conversion rates across different stages of the marketing funnel (from leads to customers).
  • Marketing Campaign Performance: Success of individual marketing campaigns based on predefined objectives and targets.

Deadline for this vacancy is the 31st of May, 2024

Application form

Sorry, applications are now closed!